Supply Chain Management

Approach to Supply Chain Management

At the Sun Frontier Group (hereinafter referred to as "our Group"), we promote Sustainability Management under our Sustainability Vision: "We value the spirit of altruism, which is our company policy, and contribute to the realization of a sustainable society through our business activities."
We are also taking on various new challenges to achieve our Long-Term Vision 2035: "Utilize limited resources to fill the world with smiles and excitement! Becoming a corporate group that continuing to challenge and create future value.."

Recently, we have established and announced various policies, such as the "Partnership Building Declaration" and the "Sun Frontier Group Human Rights Policy," to further strengthen our relationships with all stakeholders. Recognizing the importance of contributing to society through our business activities across the entire supply chain, we have established the "Policy on Procurement" to seek the understanding of our valued business partners regarding our Group's procurement approach.

Policy on Procurement

The Sun Frontier Group promotes procurement activities that emphasize social responsibility across the entire supply chain and contribute to the sustainable evolution and development of humanity and all living things on Earth, based on a shared understanding with our business partners.

  1. Compliance with Laws and Social Norms
    We conduct transactions in compliance with relevant laws and social norms.
  2. Fair and Equitable Transactions
    We conduct procurement activities widely with a fair and equitable stance, ensuring reliable quality and competitive, fair prices based on appropriate standards and criteria.
  3. Respect for Human Rights
    Based on the Sun Frontier Group Human Rights Policy, we engage in activities that respect human rights across the entire supply chain.
  4. Environmental Initiatives
    We work to reduce waste, control the generation of waste, and promote energy conservation, considering the entire lifecycle of products and services, and strive to reduce the environmental impact across the entire supply chain.
  5. Partnership Development
    We promote collaboration and mutual prosperity with our business partners and value-creating enterprises within the supply chain.

Established on: March 13, 2025

Kyōeikai (Business Partner Association)

We hold regular meetings with our business partners who support us. These meetings aim to enhance collaboration to deliver better products to our customers, ensuring an understanding of our company motto and management philosophy.

Kyōeikai Philosophy

We, the Kyōeikai, aim to enhance our knowledge, skills, and character with overflowing enthusiasm through the real estate industry, dedicating ourselves to the utilization and distribution of real estate with the spirit of altruism, thereby maximizing the added value of real estate and contributing to the sustainable evolution and development of humanity and all living things on Earth.

Kyōeikai Vision

We seek trust, not profit. We, the Kyōeikai, will always maintain a customer-centric perspective, flexibly adapt ourselves, and enhance our knowledge and human capabilities to collaboratively solve our customers' problems, no matter how challenging. We aim to evolve and develop Tokyo into the most attractive city in the world, becoming a "true professional group loved and chosen by customers worldwide."

Kyōeikai Meeting Highlights

In the Kyōeikai meeting held in fiscal 2024, participants experienced the "Sun Frontier Philosophy Handbook" reading session, which our employees read together every morning.

Business Partner Survey

Our Group conducts an annual "Business Partner Survey" targeting business partners with whom we have transactions above a certain amount. This survey aims to inform them about our Group's Human Rights Policy, Sustainability Vision, and important issues (Materiality), and to gather information on their initiatives in line with the above "Policy on Procurement."

The survey results are reviewed by the Sustainability Committee and reported to the Board of Directors.